Last year, FanCode had inked a deal with the West Indies Cricket Board (WICB) to air the WestIndies HOME CRICKET until 2024. InsideSport tried reaching out to representatives of FanCode to check the response of advertisers. IIND VS WI LIVE Broadcast: DD Sports ready with BIGGEST Cricket LIVE BROADCAST of INDIA vs WestIndies series: Check DETAILS & Follow 5th T20 LIVE Overall with so much cricket happening, I guess it will be a struggle for the right holders to rope advertisers for the series,” said one of the top agency experts. How DD or FanCode communicates and market the same to consumers will be interesting to watch. “It’s first time that series will not be broadcasted on a SATELLITE CHANNEL.
Some discounts may make them show some interest but so far it is very low key”, informed one of the member of the agency selling the series. “Advertisers are not too keen on the series. But so far agency has got lukewarm response to the series. As the norm is Ad revenue will be shared 75:25 in favour of the rights holder FanCode. Vin Global Media is the sales agent that is selling the series on DD Sports to advertisers. But the agency selling the sponsorship for DD Sports is struggling to finalize deals. It has been learnt that the rates on DD Sports are Rs 3 lakh for a 10 Sec spot on ODIs and Rs 5 lakh for the Twenty20 Internationals. Neither FanCode, nor DD Sports is getting sponsorship takers even at discounted rates: This will be 1st time that series will not be broadcasted by a Private Satellite channel and as expected the advertiser response to the series is very low-key. India WestIndies DD Sports LIVE: The series will be CO-BROADCASTED on FanCode and DD Prasar Bharti. IND VS WI LIVE Broadcast: DD Sports ready with BIGGEST Cricket LIVE BROADCAST of INDIA vs WestIndies series: Check DETAILS & Follow 5th T20 LIVE While FanCode is building a unique digital experience for sports fans, their extension of rights to DD Sports will mean wider access to all sports fans for the series.” Even in the fast-growing digital age, there continues to be a significant market and audience for sports consumption on television, and we are glad to bring the upcoming India tour of the West Indies to the masses through DD Sports.
Prasar Bharati CEO Mayank Kumar Agrawal said, “Cricket is the undisputed leader in sports & entertainment in India. Unlike subscription based private satellite channels, the series broadcast on DD Sports is free of cost for the fans. For LIVE broadcast, DD is the only destination for Cricket fans. The series is being streamed LIVE on FanCode.